Planting People Growing Justice (PPGJ) publishes, promotes, and distributes books that encourage and empower Black children to find joy in reading. We are a Black woman-owned social enterprise seeking to eradicate the national reading crisis that disproportionately impacts Black children.
The grant has supported the expansion of business marketing efforts. We updated our website with new content and invested in SEO optimization, which increased our online traffic and presence. The grant allowed us to promote new product development. We created a new book series on STEM leadership in order to help equip our community for future career pathways and opportunities – a critically important investment since the Black community is underrepresented in STEM. The grant also allowed us to increase our inventory by purchasing new book titles, which offered our customers a greater range of products.