At Petit Beau-ty & Grooming Company, our barbers are talented and professional, offering personalized services to each client. Integrity, customer service, and teamwork are our most valuable assets, ensuring our clients are always number one.
The grant was essential in helping us keep our doors open. The funds were used to pay for one month of rent for the barbershop and utilities. In addition, we applied for permits in the City of Ft. Lauderdale for signage and purchased the related banners for street visibility. We were able to invest in marketing by obtaining professional photos for the barbershop and used those photos on social media and our website. The funds also allowed us to invest in Google advertising. The ads on Google helped drive a significant amount of walk-in traffic to the barbershop, an average of 1-3 new clients per day. The investment in Google ads for 2-3 months helped establish us as reputable in the community where we were able to then build relationships with the other surrounding businesses, including a local hotel. We are now ranked in the top 5 barbershops in Ft. Lauderdale and have a 5-star rating on Google.